Our Agencies: OS Studios

A community driven, live, gaming & esports agency.

About

Welcome to OS Studios, the catalyst for brand creativity in gaming, esports & live experiences.

From strategy to deployment, we immerse ourselves in crafting extraordinary experiences to seamlessly unite the physical and digital realms, bringing communities together through unique, engaging, and entertaining content around gaming culture.

Live Broadcast & Production
Gaming Strategy & Consultancy
Content Creation & Video Production
Experiential Marketing & Event Production
Marketing, Influencer & Community Management

Work

Call Of Duty: NEXT

CHALLENGE: Activision wanted to announce not one, but three new Call of Duty games in the franchise. And they wanted it to resonate with the global community. SOLUTION: We invited 200 of the worlds biggest streamers to one location to be the first to play the game. As they streamed out to their own channels, we created a “Red Zone” style show pulling in their feeds as our nine hosts provided commentary and context for the viewers at home. The result? The most watched Call of Duty event ever at 5m+ viewers across owned channels. The event also set off the largest pre-orders in Call of Duty history.

Overwatch League: Homestands

In 2020, Washington Justice & The Overwatch League turned to OS Studios to create the D.C. Homestands, the first ever home games in the League’s history. The back-to-back weekend of sold-out events held at ‘The Anthem’ music venue were soup-to-nuts delivered by OS Studios as the lead event agency - covering everything from concepting and creative strategy through to marketing, content, event production, broadcast, in-arena activations and all the vital logistics from ticketing to permitting and security. We set the benchmark for future gaming events, with many of our concepts, ideas and creative decisions being adopted by other leagues for future in-house programming. 2200+ tickets sold out each show day. All aspects of the activation covered by OS Studios.

The Sports Illustrated Awards

The team behind the Sports Illustrated Awards came to OS Studios to craft a show that would appeal specifically to the coveted Gen-Z demographic. For two years in a row, the team reimagined the awards show as a party experience, bringing together not just the best of the best in sports, but also high profile fans from across entertainment.

The Shaq Bowl

The Most Popular Super Bowl pregame show ever, The Shaq Bowl attracted over 10 Million Viewers across social media. SHAQ invited all of America to join him for the biggest kickoff event of all-time – The SHAQ Bowl. SHAQ set out to reinvent Big Game Sunday entertainment and connect people across the country. Broadcasted live from Tampa, FL from a custom-built SHAQ Bowl arena housed inside a soundstage, the pop culture phenomenon featured athletes, celebrities, and superstar artists across two teams competing in viral challenges to win the first ever SHAQ Bowl Trophy, with a live in studio audience. Key Facts: Total live unique viewers: 10.2M, 4 hour, all live, 10 camera show, 18 sponsors integrated, 14 celebrities, 3 music performances.