A CREATIVE ALLIANCE FOR THE AMBITIOUS

16 Agencies. 42 Global Markets. 2,300 Creative Allies. One Shared Vision.

Watch Full video

A RADICALLY DIFFERENT PHILOSOPHY, MINDSET, AND STRUCTURE.

More than 2,300 uniquely qualified specialists make up one powerhouse driven by Hyperconnected Creativity™. We prioritize enthusiasm over experience—though we have plenty of both—melding cross-disciplinary collaboration, relentless innovation, and a commitment to delivering great work with seamless executional consistency.

Read Our Story

“Our mission is to create a culture where every team member is empowered to contribute brilliantly, to foster a collaborative spirit, and deliver exceptional, inspiring work on behalf of our clients. We are ambitious!”

Robert G vallee Jr
Chairman, CEO

A CREATIVE ALLIANCE FOR THE AMBITIOUS

We are an independent network of marketing services agencies, wholly owned and led by our fellow employees. We conceived our place in the market by identifying a hunger for something better. To rise above the status quo.

We're in the most challenging and dynamic landscape yet. In our world of constant change, pressures, and structural boundaries, our agencies are here to to deliver better outcomes for our clients through hyperconnected creativity.

“Our mission is to create a culture where every team member is empowered to contribute brilliantly, to foster a collaborative spirit, and deliver exceptional, inspiring work on behalf of our clients. We are ambitious!”

Robert G vallee Jr
Chairman, CEO
October 1, 2024

John Higgins: A Versatile Visionary in Live Entertainment, Sports, and Gaming

You can probably surmise that someone is a bit of a creative visionary when they have a career that started in theater and moved to courting Gen Z and the exploding gaming culture. John Higgins has always had his finger on the pulse of what was cool, and now that insight is rewarding him and his company, OS Studios, with an impressive list of clients and wildly successful experiences for gamers.
Read Article
September 18, 2024

Project Acquires Paris-Based Integrated Creative Agency MNSTR

Project has acquired its first international full service creative agency, MNSTR, marking a significant milestone in extending cross-Atlantic work for some of the world’s most significant culture-driving brands. MNSTR has crafted and executed innovative campaigns for prestigious clients such as Adidas, Netflix, Heineken, Deezer, Dior, Guerlain, Accor, Lacoste, and the Paris 2024 Olympics.
Read Article
August 12, 2024

A sneak peak at the Intuit Dome's game-changing Halo Board

The LA Clippers partnered with Spinifex, best known for crafting immersive fan experiences, to bring a fresh perspective on sports venues. Spinifex mapped every seat and pixel, ensuring that every fan has a comprehensive view of the Halo Board, and resulting in the most realistic motion graphics ever seen.
Read Article
December 21, 2023

Women in Events 2023: Q&A with OS Studios

Event Marketer sat down with the Head of Production at OS Studios, Megan Kuhlenschmidt, to discuss career advice, her favorite brand experience from the year and how she got her start in the industry.
Read Article
December 13, 2023

Top Advertising Trends to Watch in 2024

If we learned anything in 2023, it was the sheer size and power of Taylor Swift’s army of fans—and the awakened desire in consumers for tangible, real-world experiences. The unprecedented frenzy the world witnessed around Swift’s Eras Tour ticket sales was as shocking as it was contagious, causing a literal craze around scoring a “Golden Ticket” and underscoring for advertisers the key touchpoints around experiences like these. “This year demonstrated consumers’ thirst for experience, and how people are willing to splurge on must-see moments, with savvy marketers deftly promoting or quickly capitalizing on these tentpole events,” said Nat Wittstruck, senior creative director at George P. Johnson (GPJ). “Taylor Swift’s Eras Tour showed the world that even multicity concerts could be unmissable.”
Read Article
March 20, 2023

Top Women's History Month 2023 Campaigns

Ad Age interviewed top advertisers about their favorite Women's History Month campaigns and included insights from George P. Johnson. OS Studios and Wondersauce. “It’s encouraging to see brands wanting to celebrate and advocate for equality, especially in a climate where execs are understandably cautious of the backlash that anything controversial could cause,” said Sheila Srinivasan, creative director at Wondersauce. “This year, it felt particularly important to see campaigns successfully highlighting trans women, like that of Hershey Canada.” Srinivasan also pointed to Lottie London, Strava and Miller Lite as brands that met the challenge for Women’s History Month.
Read Article
February 28, 2023

What does the future hold for AR, VR and experiential marketing?

Zara Kerwood, creative technology director, George P. Johnson UK: "From a creative technology perspective, these technologies are a springboard to creativity. All great experiences have an idea at the heart of them. We use these tools to unlock experiences. Those experiences can be richer, deeper, and better shared with groups of people. That’s what will lead to value in the experiential space."
Read Article
February 17, 2023

Which Brands Really Won Super Bowl 2023?

“Collabing with well-known artists that resonate with three different generations and having them participate in a contest in Decentraland’s virtual venue, Triangle Studios, is the perfect recipe for pop-culture success! Doritos continues to create ads that stick to their brand values, allowing them to keep their fans engaged and retained.” —John Higgins, CEO, OS Studios
Read Article
December 15, 2022

Top Advertising Industry Trends to Watch in 2023

As we close the books on another year, it’s time to take a closer look at the major themes that defined these past 12 months, from the highs to the lows and everything in between. “If we look back at the start of this year, we can see the rise of things like crypto, the secret place where you can get rich fast, or Web3 being the ‘promised land,’” said John Higgins, CEO and cofounder of OS Studios. “When brands heard about the buzz, they wanted to have a seat at the table first or at least make their presence known immediately. Many people believed NFTs would be the next big thing and have a great impact as opposed to the impact they actually have today. The hype for what could’ve been is almost silent now following the many failed metaverse collabs and projects. The past 12 months have been fairly difficult for the metaverse.”
Read Article