Shoptology is a shopper-engagement agency focused on driving growth through shopper insights and activations. By asking better questions to develop more innovative solutions, the agency delivers engagements that are welcome, magnetic, and useful. Shoptology’s capabilities include developing engagement platforms, retail reinvention, go-to-market strategies, shopper immersions, and social activations.
The world’s largest retailer went to Shoptology with two objectives: to make in-store shopping easier and more intuitive, and to seamlessly integrate a shopper’s digital and physical brand experiences. It all came down to putting digital at the center of Walmart’s in-store experience. Shoptology created an endless aisle touchscreen experience in Walmart’s toys and tires sections and designed a completely new category including an interactive digital experience to introduce the new connected devices offering. These high-level digital in-store transformations have pioneered new approaches to shopping inside Walmart. Principles from these UX/UI initiatives are setting the tone for where shopping is headed for the retail giant.
How do you make oatmeal interesting ... inside a drugstore? Shoptology started by leveraging current food trends, one of which was the consumer’s desire to get more creative with meals at home. The agency began by providing exciting new ways to think about oatmeal with culinary flair, a category reinvention called DIY Oats. The team created a top to bottom aisle makeover that enabled spontaneous creativity, equipped shoppers with everything they needed for a tasty breakfast, and breathed new life into the oatmeal aisle where many wouldn’t expect it — in their local drugstore. So, if you don’t think great things can come from a bowl of oatmeal, Shoptology says think again.
After Dean Foods’ category-leading TruMoo flavored milk partnered with DreamWorks’ Trolls, Shoptology was tasked with creating unique, engaging programs for shoppers in both Target and Walmart stores across the country. The agency brought the Trollicious TruMoo campaign to life by leveraging the nostalgia around Troll dolls and building anticipation around the movie launch itself. Through a customized GIF maker and ticket exclusives, the Trollicious TruMoo campaign generated double-digit sales increases at both retailers and extraordinary digital and social impressions. Highlighted in Shopper Marketing magazine, it was a retailer-specific engagement that made Trolls and TruMoo a winning combination.
The project: launch an unknown product in a category with a dominant leader, no advertising support, and no brand identity. Sure, no problem. Shoptology already knew hummus users had a high propensity to experiment with new varieties, flavors, and recipes. So the agency created an action-based national shopper marketing platform called Tribe Something New. Showcasing Tribe’s versatility through snack hacks, new uses, and seasonal recipes, this fully integrated campaign resulted in a nearly 50 percent increase in Tribe Hummus sales in stores with sampling events. Shoptology drove national momentum and beat industry norms through strong creative messaging and execution that simply asked shoppers to Tribe Something New.