Let’s be clear here. Argonaut is an advertising agency. It makes things that surprise and delight the world. But its focus is also on helping clients tackle their hairiest business problems, not just their advertising challenges.
The agency is about people first – the best talent teamed with the bravest clients. It doesn’t have a hit list of brands it wants to go after. Instead, it has a list of people it would kill to work with, again or for the first time.
It looks for courageous souls and fearless thinkers more interested in making history than repeating it, all in pursuit of work that both drives business results and leaves a dent in culture.
It’s not every day you get to work on a brand that pioneers an industry, transforms lives, and frees people from the shackles of a tired one-size- fits-all fitness formula. In 2014, Argonaut got the amazing privilege of starting a different dialogue about health and wellness: one that didn’t demand you to just do it, but that empowered you to find your fit.
When Argonaut launched its campaign for Cricket in 2014, the wireless category reeked of “my claim is bigger than yours” competitive shouting, and was sorely in need of some cheer. The agency set out to stand apart from all the noise by reminding people of all the mobile happiness that their wireless carrier could bring them.
When Hershey approached Argonaut for a project for Brookside, the agency took stock of the brand. Name that sounds like a nursing home? Check. Logo that looks like clip art from Microsoft Word? Check. But what it did have was an irresistibly delicious project with a tiny-but-rabid fan base online. So, all the agency had to do was give them a voice.
When you offer a car off the line with over 700 horsepower, you’re no ordinary car company. You’re Dodge. You’re pure muscle, pure adrenaline, and pure danger. But a little bit of danger can be good for your health—if you can handle it. So, Argonaut treated Dodge like the visceral, psychoactive driving experience it is, with a public warning announcement intended for true lovers of American muscle cars.
Legends are talked about, but the most legendary of legends are immortalized in song. So, to celebrate the epic bond between man and machine in Titanfall 2, the agency crafted a futuristic ballad of the gunfighter featuring a blend of original live action and custom CGI.
For its first broadcast work as Argonaut, the agency concepted a Super Bowl spot for VW that brought to life a rational claim in a memorable way, by reminding the world that whenever a VW hits 100,000 miles, a German engineer gets their wings. Not bad for its first TV commercial.