DARKHORSE is an ideas-led, integrated, experiential agency, renowned for creating premium brand experiences that both entertain and inspire. Relentless in their pursuit, the forward-thinking team delivers unbeatable experiences for clients that create conversations, greater brand engagement, and loyalty by being disruptive and challenging the traditional way of thinking. With a ‘nothing is impossible’ mindset, DARKHORSE dares to dream big.
To help launch Nespresso’s smallest machine into the New Zealand market, DARKHORSE created a custom ‘Nespresso World’ where nothing was as it seemed.
With clever touchpoints, guests were taken on an ‘Alice in Wonderland’ type journey. Highlights included a collaboration with innovative chef and dessert connoisseur Giapo to ‘curate’ an edible candy garden, stilt dancers that interacted with guests, a tiny entranceway that guests had to crouch to get through, and giant flower displays. Guests truly felt as though they had fallen down the rabbit hole.
To effectively launch the first Tiffany & Co. store in Auckland City, DARKHORSE needed to create an event that would put Tiffany & Co. on the New Zealand map.
Starting with the brand DNA, DARKHORSE designed a store launch like no other which included a bespoke build of a giant Tiffany & Co. blue box that was erected in the city center and hosting international guests and entertainment with New York based DJ Hannah Bronson on the decks and international model and ambassador Sanina Shaik. The evening incorporated lower energy formalities for the exclusive store preview followed by a high energy party hosted in Takutai Square which DARKHORSE lit up in Tiffany Blue.
DARKHORSE was tasked with creating a new world-class sporting event in New Zealand that would be able to compete on a global scale. In a fusion of entertainment and sport, DARKHORSE facilitated four one-day polo tournaments against the urban backdrop of four major New Zealand cities. Boasting sporting prowess, fashion, and an impressive DJ music line up, Heineken Urban Polo became the event of the summer.
DARKHORSE was tasked with creating noise and hype around the Moët & Chandon Gold Party, an exclusive red-carpet gala and one of Auckland’s biggest social events of the year.
To achieve mass awareness and help make this more than just a party, DARKHORSE honoured five notable New Zealanders who embraced grandeur and generosity, two of Moët & Chandon’s key pillars. This was supported by a phased plan to secure widespread features across key national and lifestyle media outlets.
With a strong PR hook and over 150 guests including some of New Zealand’s top entrepreneurs, sportspeople, socialites. and influencers, the Moët & Chandon Gold Party was all anyone in Auckland City could talk about.
YSL tasked DARKHORSE to create a bespoke event to help launch their new long-lasting Tatouage Couture lipstick into the NZ market.
VIP guests were invited to enjoy all things YSL beauty - touchpoints included an engraving machine where guests could get their lipstick engraved with their initials, tattoo parlours for temporary YSL tattoos, touch-up beauty stations, and an interactive mirror that guests could write on with YSL makeup products and take pictures of for social sharing. It was the ultimate beauty junkie’s playground!
Clicquot in the Snow is a four-day luxury champagne festival dubbed one of the most stylist events of the winter calendar. As an annual event, it is important that Clicquot in the Snow continues to get bigger and better every year.
DARKHORSE looked after everything from the exclusive Kathryn Wilson Fashion Show, to the black tie Clicquot Gala, to the Clicquot Long Lunch, as well as special VIP experiences such a Clicquot Croquet on top of a snow-capped mountain.
To support and raise awareness of the campaign, a phased strategy was implemented which included a Friend of the Brand program across a four-month period to help tell the Veuve Clicquot story in a creative way and secure Veuve Clicquot’s position as the winter champagne. Results included sold out events, extensive media coverage across all major lifestyle publications, and brilliant user generated content shared via social media across the four days.
DARKHORSE created an engaging rugby-focused campaign that attracted new business customers to start shipping with DHL.
The campaign execution had to have a clear rugby link and leverage the media attention of the upcoming Lions Tour, but still stand out with clear DHL brand messaging. The engagement strategy was to create a sharable virtual game of “Pass the Parcel”, where users went in the draw to win priceless rugby packages if they passed on the parcel to another business address. The alignment with the DHL brand was a perfect match.
Within 72 hours we had hit 34% of our KPI and the DHL NZ telemarking team had to call in more resources to help with the overwhelming number of leads. The friend-get-friend mechanic meant that one of DHL’s original customers gave them 365 leads through one share. The campaign resulted in over 13,000 new commercial, domestic customers.
A true hero of the BMW events calendar, Alpine X Drive is the only BMW Snow & Ice experience in the Southern Hemisphere where customers can purchase the opportunity to drive an amazing array BMW cars in one of the most unique and spectacular locations in the world.
Having taken place down in Queenstown for the last eight years, BMW challenged DARKHORSE to make it bigger and better than ever before and enhance the overall guest experience. Highlights included a helicopter experience for every guest as they were flown up the mountain to the track each morning, an epic welcome moment upon arrival with two BMW’s drifting around the track giving guests a look at what they were about to embark on and an exclusive hosted dinner at the award-winning La Rumbla in Arrowtown to help end an amazing day on a high note.