Dig&Fish is a creative agency. It specializes in organising ideas: sticky thoughts or messages that can advertised, activated, and amplified to build value in a brand.
It makes brands sharable because its work is relevant, compelling, and talk-worthy. There’s no better way to inform a customer experience and drive change than in a way that can be easily implemented internally and externally, across all aspects of the marketing mix.
The Dig&Fish team consists of experts drawn from the fields of brand strategy, creative services, marketing communications, experiential marketing, social, digital, and content development.
The business is well-versed in delivering projects of all scales – from large commercial projects for international clients, to transformative work for specialty brands. It works with diverse brands across automotive, food and wine, tourism, retail, technology, and non profit.
In 2014, Porsche Australia had a unique challenge. New SUVs at a lower entry price point meant a whole new consumer set, further away from existing dealer locations. Porsche needed to quickly expand their network – without compromising everything the brand stands for.
Porsche in Motion: Mobile, expandable ‘Brand Experience’ and ‘Dealership’ pods towed behind the very vehicles they were launching. 700 hours in R&D, Dig&Fish scoured the globe to find the lightest materials and the most innovative technology to fit 85 years of German-engineered pride all within a Cayenne’s 3.5 tonne towing limit. Now every Australian has access to an iconic European sports car dealership and we created an entire marketing eco-system to ensure they knew about it.
To date, every time it is activated, Porsche in motion averages: 6 direct sales, 43 new prospects, and 151 individual dealer sessions. It’s no wonder that from the moment Porsche in Motion was completed in late 2017, Porsche committed to a 24-month roll-out placing it at the very center of its marketing plan.
To the mainstream consumer, wine is a world of sophistication, subtlety, and socializing. But at Devil’s Corner in the remote north-east of Tasmania, they know that when it comes to creating the finest wines, the common conception is far from the truth. Theirs is a life exposed to the elements, where you can walk from the vines into the ocean. Dig&Fish had to find a way to engage Australians with the brand and inspire them to not only buy the wines but visit this extraordinary site.
From the Wild: a two-phase immersive campaign to educate the nation’s media on how a unique location shapes Devil’s Corner wines, and then bring ‘the wild’ to a key urban audience, activating the brand philosophy and recruiting new consumers. Creating bespoke experiences that drew upon the raw power of the region by day and the romantic notion of glamping among vines at night (in Tasmania) and later upon Tasmania’s gourmet wine and food credentials (in Melbourne); Dig&Fish generated and informed conversation around Devil’s Corner wines and new Cellar Door in publications as influential as GQ, Jetstar Magazine, The Urban List, and Wine Companion Magazine.
In just two activities, the Devil’s Corner ‘From the Wild’ campaign secured 32 pieces of media coverage, ensured 100 per cent of invited media attended the Melbourne event, and resulted in a combined circulation and readership total of 1,072,402 people.
In early 2018, Bentley wanted to launch the new GT Continental to a very specialised audience. These people appreciated the brand because it set the benchmark in performance and technology, they interpreted luxury as effortlessness, not extravagance, and above all, they valued recognition and exclusivity in their personal life. Dig&Fish had to create a brand experience that ensured they saw purchasing the GT Continental as a unique opportunity for them and them alone.
Bentley Manor: the home of a world-first motoring experience. Conceived to incorporate a Euclideon suite, world-first virtual technology that gave guests first viewing of the new GT Continental (even before the Australian Motoring Press) the manor also disrupted convention, placing the manufacturer opposite the Paddock Club at the Australian F1 Grand Prix. The trackside vantage point had never been available before. With technology, service and custom furniture that brought the brand and the new GT Continental to life down to the finest detail, an invitation to Bentley Manor truly made the guests the envy of the motoring world.
Despite Bentley’s Australia’s exclusive clientele and a highly targeted invitation list, interest in Bentley Manor and the world-firsts it contained quickly exceeded expectations. By the end of the event, pay-to-enter walk-ins from other prestigious corporate suites contributed 37.4% of attendees, 42% of guests registered for a personal track day to test drive the new GT Continental, and on-site sales were 300% higher than initially projected.
White Night Melbourne brings more people into the city than any other event throughout the year. It’s a keystone within the state’s tourism offering. In its 6th year, Dig&Fish's brief was to uncover new angles to engage community interest. However, with the creation of further demand came the challenge of ensuring a seamless experience and easy access to and from the event for families – a key audience upon whom the event’s reputation for fun and night-time security rested.
Dig&Fish's approach focused executing a communications strategy for White Night 2018 Melbourne and Ballarat that aligned with the broader objectives of White Night. A core focus of the campaign was to build awareness of and drive attendance and engagement with White Night 2018, enhance the visitor experience on the night by communicating relevant information in advance and reinforcing Melbourne’s position as Australia’s only true 24-hour city. A focal point of the communication strategy was securing quality coverage, establishing strong relationships with media and ensuring a strong issues management strategy was in place for White Night Melbourne and Ballarat.
Providing logistical information and event guidance to the general public via the media helped to deliver a fantastic experience for the crowds who poured into the city and event precincts overnight, reinforcing Melbourne’s position as Australia’s only 24 hour city. With such success, the approach was then adopted for White Night Ballarat a few short weeks after.
• 246 secured clips
• 290,905, 656 total audience reached
• $1,736,284 equivalent advertising value