George P. Johnson is the world’s top event and experiential marketing agency. Every day, it creates immersive experiences for brands with consumers at the center. While there will always be a place for traditional advertising (and there are some incredible examples of it!), GPJ is more excited than ever before because it believes experiential is the way of the future.
As attraction is split further and further, powerful, effective marketing will rely upon a brand’s ability to form relationships with their consumer. GPJ knows there’s no better way than through an experience, and for more than a century, it’s been doing just that.
Each year, GPJ partners with Salesforce’s tremendous in-house team to reinvent what is always a spectacular gathering of tech and entertainment elite. Serving all levels of Salesforce’s user community, from CIOs to administrators, Dreamforce has become the standard by which other tech conferences are measured, and is the industry’s largest gathering (more than 150K attendees).
Regularly drawing close to a million consumers and 5,000+ press, the North American International Auto Show in Detroit has hosted plenty of historic moments. But after market research revealed ever-growing expectations for entertainment at the show, which in turn can lead to increased and coveted dwell time, Fiat Chrysler Automobiles asked GPJ to take the spectacle to new heights. The seven world-class brands of FCA were brought together to form a 60,000-square-foot technical wonderland. Connected through a spectacular array of LED screens, custom-designed LED light rings, and multi-channel audio, the resulting ‘Kinetic Canopy’ moved light and sound between the brands like an energy field. A choreographed, 18-minute audio-visual journey showcased each brand in turn, leaving attendees speechless and truly putting the “show” back in the auto show.
A smartphone app that helps patients manage their diabetes. A drone that flies to remote telecommunications towers for maintenance – so people won’t have to. A self-driving, 3D-printed shuttle that uses IBM Watson to help passengers feel more comfortable with autonomous transportation. GPJ Incorporated groundbreaking technology with educational case studies and research to show attendees how leading businesses are using data science, advanced analytics and IBM Watson’s cognitive capabilities to extract new insights, enhance their expertise, and exceed all expectations.
Working to further Cisco’s relationships with its prospects, customers, partners, and local dignitaries in an authentically Brazilian way, GPJ and sister agency Spinifex partnered with Cisco to create an exclusive brand experience that connected Cisco’s key stakeholders to the Olympic Games and conveyed Cisco’s role in powering the Olympic experience. In total, Cisco hosted more than 4,000 VIPs and earned a satisfaction rating of 4.7 out of 5 – its own version of Olympic success. As importantly, Cisco was able to provide the Rio community with a fully renovated and substantially improved local community center, a true legacy that will have positive impact for many years to come.