JUXT is a brand communication agency that focuses on every step of the process, from conception to delivery. Its holistic approach to integrated marketing will engage clients at every stage to better ensure success. JUXT helps clients to be great at what they do and epic at what they love.
LinkedIn debuted its marketing solutions in the Chinese market in 2017. To reach local brand owners and marketers, JUXT worked with LinkedIn to set up a localized brand communication platform consisting of core messaging, content framework, and a media/channel matrix.
When Dell was launching its new Latitude 7000 laptop series in China, its marketing focus shifted from dealerships to end-user communication. Dell had been building better business laptops for 20 years, and it was time to leverage that dedication into a spirited integrated branding campaign.
JUXT did just that, by articulating the brand spirit of “FOCUS” into its campaign which was deployed using integrated tactics in multi-channels to beat competitors directly. The campaign successfully created a spectacle for target audiences and amplified the value of the brand in order to win over customers from competitors in the Chinese market.
In 2016, H3C emerged amid a rapidly changing IT industry in China. How could this new brand stand out from global competition in an increasingly crowded market?
JUXT decided to launch a full-on brand campaign to enhance H3C’s brand image. It began with a social campaign to pick the brains of IT customers regarding the biggest challenges facing their companies and industries. Next, JUXT selected the 20 best practices on innovation and transformation from the IT industry, which were communicated from the perspective of IT users and showcased how H3C’s technologies empowered innovation across different industries.
The campaign earned 20 million impressions in just two weeks. Next, 8,000 active online participants, key customers, and business partners were selected to have in-person conversations with H3C, so that the brand in could gain insights into the 100 challenges consumers faced. Within two days, guests from various industries generated creative ideas centered on the topic of “navigating new IT, propelling new economy.”
As a global and cultural icon, Porsche boasts a loyal following all over the world. However, the Porsche brand encompasses more just cars – it epitomizes the perfect lifestyle of its clientele who seek 100 percent satisfaction and perfection in life.
With that in mind, JUXT promoted an aspirational brand message by leveraging other products from the Porsche Driver Series, such as the Porsche Office Chair.
JUXT created a commercial, website, and banners to showcase just how far the luxurious Porsche lifestyle extended. The best seat is always available, even once you park your Porsche.
China has the most soccer fans in the world, and the World Cup always holds the country’s largest audience. In 2014, DHL looked to the World Cup as the ultimate opportunity for brand promotion and chose JUXT as the perfect partner to successfully execute that task.
JUXT worked with DHL to initiate the “DHL Speed Challenge Campaign,” in which the public could participate and EXPERIENCE the brand of DHL.
DHL packed up whole sets of soccer gear and transported it via DHL delivery vans to the cities of the top three most popular teams. Six soccer matches were held over eight hours, and all the players and the spectators experienced the essence of DHL’s brand message, “Deliver Everything” along with its speed and professional services.
DHL China officially sponsored the Chinese Super League from 2015 to 2016. In approaching the sponsorship, DHL needed to figure out how to stand out from several key sponsors and create brand volume through an integrated marketing mix.
DHL’s promise is to deliver every package as safely and efficiently as you would yourself, so JUXT worked with DHL to come up with the idea, “Deliver passion, bring you there.” That is, DHL would deliver real stadium experiences to CSL fans not present, and bring back their passion and cheers to their favorite teams on the field.
The campaign rallied up 27 million participants and reached out to over 250 million followers. DHL’s brand recognition increased by 216 percent among CSL fans, making DHL the most recognized and unforgettable brand among all CSL sponsors.
In 2015, BMW Motorrad kicked off one of its biggest activations in China. To achieve better results, the brand brought JUXT on to craft an integrated and localized communication platform, “Make Life a Ride”.
Based on this platform, digital content, online interaction, social activation, and offline experience were consolidated and streamlined to provide BMW Motorrad owners and potentials with a 360-degree engagement.
Through the campaign, participants better understood and experienced the history, culture, dynamics, and essence of the brand. More importantly, the content and experience created huge social buzz.
Evolution Health wanted to launch its best-selling Australian probiotic brand Life-Space in China. What started out as a mere effort to raise brand awareness through social campaigns and digital marketing became a grand success story: Life-Space surged to the top of the product category, thanks to JUXT’s efforts in bringing the brand to market.
The agency’s Weibo and WeChat campaigns targeted millennial mothers for products like game apps and Chatbots, which sent lullabies to moms when they messaged emojis representing their babies’ moods. JUXT also launched an innovative online sampling campaign through social media, paid media on Babytree (China’s largest parenting website), and a branded shopping sampling platform. And, a promotion that ran during Alibaba Single’s Day Shopping Carnival drove phenomenal sales growth – an increase of 29.48 percent in total sales volume, securing over 5,300 pre-orders.
Leveraging the knowledge that Chinese consumers love to shop online after 11 p.m., JUXT developed a fun campaign helping moms get their babies to bed earlier so that they had more time to shop later.
In only six months, Life-Space overtook four brands to become the number one brand according to sheer social buzz volume, with 87 percent positive sentiment in China’s probiotic category.