An integrated creative agency that helps brands leave a mark on people, business, and culture

Work

With expertise in food and beverage, health and wellness, and technology categories, Partners + Napier serves regional, national, and global clients. In 2019, Effie Worldwide ranked Partners among the Top 20 Most Effective Agencies in North America for its second consecutive year.

Services

  • Brand Strategy
  • Engagement Planning
  • Media Planning & Buying
  • Measurement & Analytics
  • UX/UI
  • Retail Marketing
  • Public Relations
  • Content Production
  • Social Media

Services

  • Brand Strategy
  • Engagement Planning
  • Media Planning & Buying
  • Measurement & Analytics
  • UX/UI
  • Retail Marketing
  • Public Relations
  • Content Production
  • Social Media

Leadership

Sharon Napier

Chair + Founder

Sharon Napier is Founder & Chair of national integrated creative company Partners + Napier, twice ranked among the Top 20 Most Effective Agencies in North America by Effie Worldwide. Napier also sits on the Global Strategic Leadership Team of Project Worldwide, a privately held creative holding company.

Honored by ​Ad Age ​as one of the 100 Most Influential Women in Advertising, Napier has earned her reputation as a trusted voice in our constantly changing creative industry. She has been twice featured in ​The New York Times’ ​Corner Office column​, ​and appeared in ​The Wall Street Journal, Ad Age, Adweek, Forbes,​ and many more. Napier was a featured speaker at the 4A’s Transformation Conference, Mirren CEO Executive Summit, multiple Advertising Week events, and served as the keynote speaker at ​Ad Age’s ​inaugural Small Agency Conference.

At Partners + Napier, Napier oversees all executive leadership with a focus on company growth including strategic capabilities and acquisitions, enriching the agency’s client relationships, providing top-to-top counsel, and championing a diverse and inclusive culture. Her guiding mantra that ​business is personal​ has fostered teams built on empathy, trust, collaboration, hustle, and shoulder-to-shoulder client partnership, earning client tenure 3X the industry average and employee turnover less than half of the industry average. The agency serves a range of clients across multiple industries, from cutting-edge start-ups to established national and global brands, including six Fortune 1000 companies.

Beyond Partners + Napier, Napier is active in numerous organizations aligning with the agency’s verticals of expertise and her personal passions. She serves as co-Vice Chair of the 4A’s, is a member of the Board of Trustees at the Rochester Institute of Technology, and is co-Vice President of the Memorial Art Gallery Board of Managers in Rochester, NY. She is also a member of the Culinary Institute of America’s Society of Fellows.

Napier has garnered numerous accolades including ​Trailblazer Working Mother of the Year​ from She Runs It, the prestigious ATHENA Award, and ​Outstanding Alumna of the Year ​from the Rochester Institute of Technology.

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Courtney Cotrupe

Chief Executive Officer

As CEO of Partners + Napier, Courtney leads with a perfect mix of sharp strategic thinking, collaborative style, and creative soul – her trademark since joining the agency as one of its original “Brave 40” employees in 2004. She oversees all client growth and agency operations, with a progressive vision for the future that continues to evolve the agency’s talent and capabilities.

Under Cotrupe’s leadership, Partners + Napier has seen year-over-year double-digit growth, welcoming clients like Smashburger, BMW Financial Services, Highmark Health, Instant Brands, Conduent, and others. Cotrupe also spearheaded the aggressive expansion of Partners + Napier’s capabilities in recent years, first building its in-house media planning and buying discipline, The Media Group, which now supports multiple clients across digital and traditional channels, and in 2020, expanding the agency’s content capabilities with the launch of a state-of-the-art, in-house content studio, Gammut Productions.

Cotrupe serves as a board member on the national American Advertising Federation, chair of the 4A’s New York State Council, and director at large at Causewave Community Partners. She serves as a mentor for executive women in the Greater Rochester Chamber of Commerce’s CLIMB program. She recently co-chaired the American Heart Association’s​ Go Red for Women campaign, raising a record-breaking $150,000 for women’s heart health.

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Statistics

Total Employees

165

Effie Awards

12

Years in Business

15

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