Partners + Napier helps brands leave a mark on people, business, and culture by creating work with lasting impact. We are an insight-led creative agency of 150+ with expertise across CPG, healthcare, financial services, technology, travel and more. Our integrated suite of capabilities is designed to empower ambitious marketers to meet any brand challenge through an omnichannel approach. With numerous Effie Awards, we are best known for our relentless focus on ROI and delivering real business impact for our clients.
BurgerFi, a fast-casual restaurant chain located primarily in the Southeastern U.S., needed to stand out in a crowded market of burger chains. We created a new brand positioning and campaign for BurgerFi celebrating a major point of differentiation: BurgerFi uses only vegetarian-fed, hormone-free, free range American cattle to make its burgers, and only 1 percent of beef meets that high standard. With the "Burgers for Every 1" campaign, we turned an exclusive benefit into a rallying cry with a range of quirky characters. The integrated campaign has been rolled out across all BurgerFi platforms including online video, social media, website, radio, and in-store signage.
Private Medicare providers like Highmark receive reimbursements from the government based on a star rating that measures the quality of care the plan delivers. With a review of Highmark's star rating pending, and $200MM+ in reimbursements on the line, we needed to get more Highmark Medicare members to take full advantage of Annual Wellness Visits with their doctors. We created the "Doc Talk Checklist," a new tool for them to use in conversations with their doctors, and used a mix of TV, digital ads, and direct mail to spread the word. The campaign drove a 10.6% direct response rate (over 3X the national average) and exceeded our goal for Annual Wellness Visit participation by 92%. The program helped maintain Highmark's government star rating, secured $200MM+ in reimbursements, and gained 500+ non-member leads in the process.
Greek yogurt was taking over the dairy aisle. Friendship Dairies was a regional cottage cheese brand with the guts to do something about it. We partnered with them to revive consumer interest in the brand and category with an integrated campaign, positioning Friendship Dairies as The Original Superfood. A new website, national sweepstakes, blogger program, geo-targeted digital display and a heavy social media program touted the endless ways to eat Friendship Dairies cottage cheese, supported by custom programs at priority retailers. The campaign drove an overall brand sales increase of 8.6% and won a Silver Effie in shopper marketing.
To drive interest in Delta Air Lines vacation packages, we launched a national takeover in busy airport terminals, Delta Sky Clubs, and Delta's in-flight entertainment to encourage passengers to Escape to Anywhere. Ads in Sky Magazine reached across the entire Delta Air Lines fleet. The campaign smashed sales results from the previous year, with a 145% increase in gross revenue, 183% increase in bookings, and 165% increase in passengers, setting records across the board for online consumer direct performance.
Partners + Napier helped AT&T maximize its sponsorship of the Tribeca Film Festival by creating a festival first: Film for All Friday, a full day of screenings free to the public. We promoted the event with a campaign featuring famous New Yorkers like Whoopi Goldberg, Katie Couric and Andy Cohen. To make our campaign unmissable, we partnered with our sister agency Spinifex Group to project some of the most iconic scenes in movie history on the AT&T Terminal Building in the middle of Tribeca. Film for All Friday remains one of AT&T's most popular offerings at the festival.
The Prisoner Wine Company is a luxury, artisan wine portfolio with a dark, moody look and feel. Constellation Brands tapped into the power of Vine Creative Studios, Partners + Napier's custom design studio model, to create striking event collateral that would inspire wine drinkers and influencers. The team brought Prisoner's moody vibe to life with perfectly imperfect handmade décor and branded swag including an event program, itinerary, menus, hand-lettered signage, hand-sewn leather folio, and branded handmade metal tags.