PITCH is a full-service advertising agency headquartered in sunny Los Angeles. They believe that every brand has a unique sound and story and are here to find that PITCH and share it with the world. With a spirit that’s fresh and growing, the team delivers its mission: return on creativity. Find your Sound. Find your Story. Find your PITCH.
Founded in 2008, PITCH serves as a strategic and creative agency for clients including Burger King, Westfield, BEHR Paints, Pepsi Co., Bar Method, Public Storage, AAA, Roche and Mitsubishi. PITCH capabilities span strategy, creative, digital and production. They also offer in-house post-production with Sound & Story Studios.
The agency has been honored as an Ad Age A-List “Agency to Watch” and “Small Agency of the Year.”
As one of the crown jewels of Netflix’s Originals, Orange is the New Black has a loyal fan following - its own “orange army”. Because of the show’s perfectly provocative plot and compelling characters, once you step into Litchfield you’re locked in. But when Netflix went global, there were many who have never seen or even heard of the series.
To grow Netflix subscribers, PITCH promoted the entire franchise by giving them an irresistible glimpse of life behind bars, while also engaging the show’s super fans for the season 4 launch. The agency put the viewer in the shoes of the newest inmate in five first person point-of-view promo videos with hidden Easter eggs leading to social and digital interactions with the show. Welcome to Litchfield.
There’s been a lot of press about the soda category losing fizz – especially with millennials. PITCH helped Pepsi shake things up with 1893 by taking a fresh take on the familiar. Pitch positioned 1893 as the soda you sip, communicating its elevated ingredients and boldly blended flavor. The agency created a humorous and culturally relevant soda sommelier who shed light on what “sophisticated sipping” looks like, successfully capturing space in the target's elusive ice box.
In partnership with Quicken Loans and Paramount Pictures, PITCH developed a campaign to promote both Rocket Mortgage and the release of Star Trek Beyond. What better way to show how logical it is to choose Rocket Mortgage for your home buying needs than with Vulcans, the most logical humanoids in the galaxy? Spare a few earth minutes, and take a look at the spots below.
When it comes to marketing, the casino industry is always telling everyone the same story: we have everything! For San Manuel’s campaign, PITCH needed to break through the clutter. The agency focused on the innate reason why people go to casinos - the rush they get from gaming that keeps them coming back. PITCH’s “All Thrill” campaign propelled San Manuel from third place to first in brand awareness and became the brand’s core identity and rallying cry.
The Westfield brand wanted to step out of the old mall trap and create a new kind of mall experience. To launch Westfield Century City, PITCH immersed guests in a sensory journey full of unexpected discoveries to showcase how escapism and discovery play a central role in the mall’s brand experience. To bring this idea to life, the agency used playful juxtapositions of products the mall sold with a twist of something unexpected as its core creative element.
PITCH helped Burger King transform its "Have it Your Way" message to something more customizable and personal - "Burger King Your Way." The new messaging is all about individuality and authentic moments that are relatable to real people. With that in mind, BK outperformed the category 76 percent of the time. PITCH’s popular nuggets campaign sparked a conversation that resulted in 250MM earned impressions and drove new incremental sales, giving BK one of the best year-end sales in the company’s history and a 6.9 percent lead over the rest of the industry.
The Coffee Bean & Tea Leaf is the original Los Angeles coffeehouse that brought high quality coffee, tea, and corresponding culture to the mainstream. But now the landscape is crowded by new players who don’t have half as much cred as The Coffee Bean & Tea Leaf. PITCH is bringing back its iconic stature and telling the story of how The Coffee Bean & Tea Leaf came to be LA’s favorite coffee house.
When it comes to self-storage, people don’t see past the stereotypes. It's used once-in-a while for moving, as a place for old junk to collect dust, or because a negative life event prompted a need. PITCH developed custom research to map the true emotions behind self-storage. What if storage isn't a problem to be solved, but a springboard for what's next? The agency pivoted against the expected and created “Space for Your World,” a campaign that reveals the amazing potential behind the Orange Door.