Praytell is a creative communications agency headquartered in Brooklyn with offices in San Francisco, Los Angeles, Austin, and Chicago, blending full-service earned, owned, and paid into one holistic offering. Praytell supports a range of lifestyle, technology, and global brands and spreads greater good through its Passion Project, offering pro-bono work to nonprofits. Named PRWeek’s 2017 Small Agency of the Year and Best Place to Work four years running (2013-2017), Praytell believes the golden age of PR is now.
For the M·A·C AIDS Fund, Praytell was tasked with driving authentic conversation around a critical civil rights topic, the transgender rights movement. So, the agency made a feature-length documentary and a digital series to ramp up the conversation and show that transgender individuals are more than that label. Fully produced in-house at Praytell, More Than T, directed by Silas Howard of Transparent, debuted on Showtime and Trans 102 was released on Refinery29. Five days after launch, Trans 102 already had 2.4 million views. Talk about relevant content!
Smart Location company, Tile, is the gift that keeps on giving. Tile turned to Praytell to help promote its gift worthiness and generate sales during the noisy holiday season. The team started small, leveraging customer-use cases to pitch Tile as a perfect gift for niche audiences. Then they went big, securing coverage in national outlets using relevant trends and data to tell a bigger story, with integrated paid publicity to amplify and elevate Tile’s presence in gift guides and roundups. In the end, Tile walked away with its most profitable holiday to date.
Yes, Praytell does social for a social media platform. For Twitter Video’s on-site activation at VidCon, the premier conference for the video-creator community, the team led the creative ideation and production of a custom video series entitled “Truth or Dare,” capturing engaging video content exclusively for @TwitterVideo. In total, Praytell filmed, edited, and shared 24 videos and two livestreams in real-time, resulting in four million video views and counting!
Praytell tells the Tito’s Handmade Vodka story through traditional PR, content strategy, influencer programs, and event outreach. Many people know the Tito’s founder story, but not many know what Tito’s is doing beyond vodka. Praytell is raising awareness around authentic stories from the people who love the brand and Tito’s Vodka for Dog People program. Let’s just say the team is pawwwsitvely thrilled to be supporting more pups.