We are creators, innovators and storytellers

Work

Spinifex Group specializes in audience engagement through the design and production of imaginative, interactive, and immersive media experiences.

Based in Los Angeles, with offices in New York and Sydney, Spinifex is a creative studio, digital agency, and production company all rolled into one. The team not only invents great ideas, but brings them to life too. And, they do it all in-house.

From the world’s largest building projection to Australia’s first facial-recognition billboard, Spinifex combines creativity, technology, and strategic thinking to help brands connect with audiences in more engaging ways.

The agency has delivered powerful experiences on some of the world’s biggest stages, where clients demand “never seen before” efforts. Spinifex has honed its capabilities across countless events, exhibitions, festivals, shows, and product launches while crafting media-rich content experiences that span everything from mega canvases to 4″ screens.

Services

  • Audio-Visual Production
  • Interactive Development
  • Experiential Brand Engagement
  • Creative & Digital Strategy
  • Event Production
  • Technical Direction

FCA

FCA Gears

For the 2016 North American International Auto Show, FCA, in partnership with Spinifex Group and George P. Johnson, created a choreographed, theatrical experience – the first of its kind at an auto show – called “Gears”. Bringing together video content, lighting, and audio in unparalleled synchronicity, “Gears” combined the power of theater with linear storytelling, taking the audience experience to dramatic new heights. “Gears” showcased the unique personalities of seven FCA brands—Fiat, Chrysler, Alfa Romeo, Jeep, Dodge, Ram and Mopar—in a cohesive space that connected them through a spectacular array of LED screens, forming a ‘Kinetic Canopy’ that intelligently moved light above and between the brands like an energy field. Conceptually, the symphony of light resembled a finely honed machine with each of the brands’ ‘gears’ interacting with one another in a stable and organized manner. The brands then took their turn drawing energy from the canopy to fuel a show that featured its key stories and products. The energy flow represented by the LED light rings also provided the practical benefit of being able to influence a customer’s journey through the FCA booth. As the energy flow—aided by theatrical lighting—directed the visitors’ attention to each particular brand, a custom arrangement of LED screens captured it with a display of dramatic video content that highlighted and showcased the various vehicles within each brand space. This completed the circle, ultimately engaging customers with a first-hand experience of the unique product offerings of each brand.

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Services

  • Audio-Visual Production
  • Interactive Development
  • Experiential Brand Engagement
  • Creative & Digital Strategy
  • Event Production
  • Technical Direction

Leadership

Shea Clayton

Head of Interactive

Shea’s career is a testament to his life-long obsession with making cool stuff. From unassuming beginnings in the Special Effects creature shops of LA to recent cutting-edge digital engagements for the world’s most exciting brands, Shea’s projects have consistently teetered on the edge of impossible. Combine an expert-level knowledge of today’s emerging digital technologies with the untethered excitement of a 14-year-old kid in a garage full of dangerous tools and you’ll have a sense of the possibilities Shea sees when approaching new professional challenges. Shea serves as head of interactive at Spinifex Group where he leads the creation of Interactives for Tesla, Toyota and Nissan. As director of creative strategy for Total Immersion, an international augmented reality company, Shea’s work for clients including Google, Intel, Disney and Sony resulted in award-winning campaigns and unfailing client satisfaction. Shea has also produced multiple interactive digital experiences for clients in the healthcare and military realm. With a diverse background in production, project management, product management, and more, his experience runs the gamut including Digital Strategy, Marketing, Software Development, CMS Integration, Media Production, Client Services and Event Management. Shea holds a Bachelors of Science degree in Communication from Emerson College, Boston, MA, and a Project Management PMP designation from the Project Management Institute (PMI).
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Statistics

Years in Business

30

Employees

46

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