As clients and businesses evolve, so do Wondersauce’s services. The team puts an incredible amount of attention and focus on ensuring its service offering is modern and relevant. Whether it’s creating a new brand identity, building a product or platform from the ground up, rethinking an existing website or app, or defining and executing a campaign to drive real growth, Wondersauce prides itself on never getting comfortable.
DKNY requires no introduction. Wondersauce partnered with the iconic fashion house – which recently gained new creative leadership and a shift in identity – to create a digital platform that matched the graphic yet tactile feel of its new brand direction. DKNY maintains a traditional fashion calendar which dictates the industry’s key commerce periods. To meet the always-on demand of e-commerce, Wonderauce’s approach was centered on giving DKNY a modular system that turns its fixed seasonal collection into endless opportunities for flexibility and relevancy.
Wondersauce partnered with New York institution and creative powerhouse Milk Studios to launch the e-commerce and content experience for its new makeup line. The launch required close collaboration with Wondersauce and Milk to ensure the high-quality photo and video content created by Milk was married seamlessly to the strong user experience created by Wondersauce. The final product showcased Milk’s product and expertise while driving up sales.
In its first partnership with Condé Nast, Wondersauce had the privilege of collaborating with the most timeless men’s publication as well as the opportunity to usher its iconic presence into the digital age. The agency took a collaborative approach from the beginning, working with each of GQ’s major teams in advertising, design, technology, and editorial to ensure that the quality and intention of each print execution was replicated in every single digital session its audience would have. Wondersauce’s goals were simple from the start: re-approach ad revenue tools and create new, innovative ways to showcase storytelling beneath the foundation of a user experience for the modern-day gentleman.
Wondersauce is a strategic digital partner for Bloomin’ Brands. The agency works across key company initiatives including website builds, mobile strategy and design, customer loyalty programs, and innovative physical experiences that involve online reservations and digital payment.
The Players’ Tribune is a new media publication, founded by Derek Jeter, that provides unique insight into the daily sports conversation by publishing stories directly from athletes. Wondersauce partnered with The Players’ Tribune to define the brand – including the logo mark, visual identity, and digital product strategy.
Master & Dynamic creates high-quality, handmade audio equipment and has an obsession for sound and creativity. Wondersauce initially launched a site to match that quality and philosophy. Since the initial launch, Wondersauce has continued to scale the e-commerce site for increased SKUs and sales, while maintaining its simplicity.
Wondersauce worked with Federal-Mogul Motorparts to rebuild its global infrastructure for brand sites. Starting with an audit of 20 brands with individual web properties, Wondersauce set out to create a global system that would work for 90 percent of use cases for each brand. During the user experience and design process, the team not only considered the front-end user, but also the people who needed these sites to be easy to update with fresh content: the brand managers at Federal-Mogul Motorparts.
It was the aim of Wondersauce to exhibit a progressive, responsible, and extensible experience that catapulted The Daily Dot into the upper echelons of identifiable and lauded publishing destinations. As part of its approach, Wondersauce focused on creating an information architecture that was self-sustaining and could evolve with the ever-changing conversation around the internet. Taking that a step further into editorial, Wondersauce identified contextual and relatable topics to create a framework of how stories would be delivered on the site.