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In just 77 days from idea to execution, Destination Canada and Praytell brought one of the Great White North’s most iconic cold-weather experiences—the Aurora Borealis, or northern lights—to New York City. The immersive experience gave visitors the perspective of walking through the northern lights, thanks to a floor-to-ceiling mirrored light display that incorporated interactive visuals to emulate the mesmerizing beauty of the northern lights. The limited-time exhibit also honored the deep connection between the northern lights and the Indigenous population of Canada through native storytelling and an audio partnership with Inuit throat singing group, Tarniriik. A targeted local ad buy, social media campaign and win-a-trip sweepstakes complimented the immersive experience so New Yorkers couldn’t miss it.

Darkhorse co-founder and executive creative director Liam Taylor joined the podcast Today FM to discuss all the creative work they're doing in Australia and New Zealand.

Zoe Watson, Australia lead and vice president of global strategy at Praytell, shares how companies can set themselves up for success when growing their businesses in new markets.

Project agencies Praytell and Wondersauce are quoted within the lifestyle outlet InsideHook. Digital strategists Nate Jaffee and Casey Null provide examples on how brands can get involved with Web 3.0 and where the platform is headed.

Partners + Napier, a leading integrated creative and media company, was awarded three Effies across three different categories at the 2022 North American Effie Awards event on June 14th. The Effies celebrate the most effective marketing work and are lauded as one of the industry’s highest honors.

The winding path to advertising: “I started as a NCAA basketball coach. Then I did quality assurance at a tech company. During these brief stints, I was always creating and developing my technical skill as an artist. When the time came for a pivot, I was ready to make the transition and run with it.”

Sharon Napier is the Executive Chair and Founder of Partners + Napier, an integrated creative and media company twice ranked among the Top 20 Most Effective Agencies in North America by Effie Worldwide. Napier also sits on the Global Strategic Leadership Team of Project Worldwide, a privately held holding company of 13 leading agencies. Beyond Partners + Napier, Napier is active in numerous organizations aligning with the agency’s verticals of expertise and her personal passions. She serves as Board Chair of the 4A’s, is a member of the Board of Trustees at the Rochester Institute of Technology and is co-Vice President of the Memorial Art Gallery Board of Managers in Rochester, NY. She is also a member of the Culinary Institute of America’s Society of Fellows.

Sanji Moore, SVP, people and operations, Praytell, says, “It took a pandemic, rapidly changing economy and a social movement to light a fire under us all to really ask ourselves what we want from our lives.” The pandemic, Moore says, was “a moment in time that hadn’t been presented before...staying at home gave us all a chance to pause and think.” Praytell responded when staff feedback indicated burnout during the pandemic. It implemented a 4-day work week. Yet additional steps are needed. “I think moving away from the 9-to-5 hustle culture is a helpful tool to manage stress and burn out, but it’s not a one-and-done trick,” says Moore. “It has got to be part of a larger system of change, one that comes with richer mental health management benefits, de-stigmatization of mental health in general, and more awareness.”

The 4A's (American Association of Advertising Agencies), a membership-based U.S. trade association for the advertising and marketing communications industry, announced changes to its National Board of Directors. The officers who have been selected by the Board's Nominating Committee include C-Suite leaders from member agencies of all sizes and disciplines, who have demonstrated their commitment to serving the best interests of the 4A's members across the marketing industry. Sharon Napier, Executive Chair and Founder of Partners + Napier, a Project Worldwide agency, has been named the new 4A's Board Chair, (a two-year term), a post previously held by Barry Wacksman, Chair and Co-Founder Proto, who remains on the Board as past Chair. Napier has been a Director since 2005 and for the past four years, has served as Co-Vice Chair of the Board and was previously Secretary-Treasurer.