LATEST NEWS

Photo of Robert Vallee, Matt Statman, and Lionel Curt
September 18, 2024

Project Acquires Paris-Based Integrated Creative Agency MNSTR

Project has acquired its first international full service creative agency, MNSTR, marking a significant milestone in extending cross-Atlantic work for some of the world’s most significant culture-driving brands. MNSTR has crafted and executed innovative campaigns for prestigious clients such as Adidas, Netflix, Heineken, Deezer, Dior, Guerlain, Accor, Lacoste, and the Paris 2024 Olympics.

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The image is of the three new hires
December 13, 2021

Partners + Napier Builds on Creative and Media Horsepower with More Top Talent

Partners + Napier is ending the year with another hiring spree, adding three of the industry’s top names in creative and media to its talent roster. Joining Partners + Napier as group creative director, creative technology, is Costa Boudouvas, who most recently served as VP and associate creative director at MullenLowe. Jason Ziehmjoins Partners + Napier as an associate creative director, copywriter, after six years at Digitas. And George Mazzoli has been hired as director of paid search after previously serving as associate director of paid search at MediaCom.

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The image showcases Jonathan McCallum.
November 19, 2021

Experiential Agency GPJ Announces New Managing Director of UK Operations

George P. Johnson (GPJ), the world’s leading event and experience marketing agency, announces the promotion of Jonathan McCallum to Managing Director of the London office. Part of a global network, GPJ has European offices in the UK, Norway, Germany, France and Belgium.

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The image is of Josh Rateliff, Shoptology's new Senior Vice President of Account Leadership
November 9, 2021

Shopper Marketing Agency Shoptology Adds New Faces as it Positions Itself To Lead Brands And Retailers Into The Future

Shoptology, the award-winning shopper marketing agency based in Plano, Texas, continues to build its talent pool to meet the demands of a rapidly evolving retail market. “There’s been a massively accelerated shift in consumer behavior and what shoppers expect at retail over the course of the pandemic,” said Charlie Anderson, Shoptology CEO. “With our approach to kickstarting retail innovation and the talent we’re building on our team, Shoptology is uniquely positioned to help our clients identify and develop ownable innovations to win with shoppers.”

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The image is of Project founder and CEO Robert G. Vallee Jr.
May 17, 2021

12 advertising upstarts to watch in 2022 as the shift to digital threatens established agencies

Robert G. Vallee Jr. founded Project Worldwide in 2010 when he was CEO of event marketing agency George P. Johnson, the largest of its 13 properties. Like a traditional holding company, Project acquires controlling stakes in companies. It seeks specialized agencies like entertainment-focused G7, retail firm Shoptology, and esports company OS Studios. Project is an ESOP business, with 10% of employees' earnings coming in the form of stock awards. Vallee Jr. said this structure encourages retention and collaboration among agencies that offer different services to shared clients like PepsiCo.

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The image is the headshot of OS Studios CEO John Higgins.
March 18, 2021

Advertising company Project Worldwide just acquired a specialty agency to help clients capitalize on the red-hot gaming business

Project Worldwide, a New York-based ad holding company, acquired gaming and esports-focused agency OS Studios as online gaming has accelerated in the pandemic. New York-based OS Studios employs 14 people and produces virtual and in-person events and content for companies like Twitch, EA Sports, and AB InBev. Project Worldwide was founded in 2010 and now owns 13 agencies including PR firm Praytell, digital agency Wondersauce, and ad firm Partners & Napier. Its largest property is events agency George P. Johnson, best known for organizing Salesforce's massive annual Dreamforce event.

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The image shows the headshots of the Forbes Communications Council including G7's Jessica Abel.
February 12, 2021

10 Great Examples Of Personalized Marketing Strategies

There's no question that personalized marketing goes a long way toward encouraging consumers to buy into a brand. Developing a personalized marketing strategy takes a lot more effort than just directly speaking to a subgroup. Each person must feel as though the brand is directly addressing them. Some immensely successful personalized marketing campaigns in recent memory have left an indelible impact on our popular culture. 10 contributors to Forbes Communications Council, including G7's Jessica Abel, examine some of the particularly outstanding personalized campaigns they’ve seen and explain why they worked so well.

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The image is Fiona Bruder's headshot.
February 2, 2021

George P. Johnson Experience Marketing Promotes Fiona Bruder to President - Americas

George P. Johnson (GPJ), the world’s leading experiential marketing agency, today announced the promotion of Fiona Bruder to president of its North and South America operations. A longtime senior executive with the agency, Bruder was instrumental in expanding the agency globally, developing experiential marketing programs and teams, and managing more than 4,000 events each year.

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January 13, 2021

How NerdWallet Tackles Changing Consumer Behaviors in New Campaign

“New Money Goals,” the brand’s current campaign created with longtime agency partner Argonaut, markets NerdWallet as a provider of tips for answers to getting auto insurance “to match that new zero mile commute,” or help refinancing a mortgage. The campaign debuted late last month.

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