LATEST NEWS

G7 Entertainment Marketing, a Nashville-based agency that is part of Project Worldwide, an independent, employee-owned network of creative agencies, has received one of the highest industry honors by being named the “Special Events/Corporate Buyer of the Year” by the International Entertainment Buyers Association (IEBA). G7 received the honor at the 53rd annual conference in Nashville on October 10, 2023, which was hosted by country singer Jo Dee Messina.

GPJ has been chosen as a finalist in two categories for The Drum Awards. Shortlisted in Creativity: Experience for their partnership at Cannes Lions with IBM and The Weather Company, an IBM Business, and for Design: Event Design for Cisco Live 2023.

Partners + Napier, a leading full-service creative and media agency, won silver in the Product/Service Category at the 4A’s 2023 Jay Chiat Awards. The agency was honored for its work with Canadian cannabis brand Ace Valley, which launched new THC-infused sex gummies by creating a safe, empowering space for intimacy in the heavily regulated cannabis market.

Event Marketer's annual listing of the Top 100 agencies serving the event marketing industry has arrived and includes Project agencies GPJ, G7 and Motive.

G7 is a marketing agency that harnesses the power of entertainment. We meet fans in the moments they crave, creating memories they want to share. We were founded in 2010 and quickly began our relationship with Ram Trucks as their music marketing agency—and that partnership is still going strong today. Shortly after, we added our talent booking practice which really sets us apart from other experiential agencies. One of our first clients was Cisco, another decade-long client relationship we are proud to continue. Our ability to remain nimble and forward-thinking has allowed us to thrive during the past years of change and uncertainty in our industry. We have a “get it done” mentality that clients appreciate, and take a fun, human-first approach to business. At the end of the day, our team is obsessed with entertainment. It’s at the core of everything we do both inside and outside the office. We support our team’s passion through a live music stipend, so we always have boots on the ground checking out new acts and seeing firsthand what is moving audiences.

Ad leaders weigh in on the need for setting industry standards for artificial intelligence. Over time and with the right structure in place, the AI landscape could become more ethically navigable, according to John Higgins, CEO and chief creative officer of OS Studios. “Film ratings guide our movie choices, and theme park height restrictions ensure safety; both demonstrate the importance of human intervention and judgment,” he said. “In marketing, as AI's influence grows, similar checks are vital. It's likely that soon, AI regulations will echo the familiar structures of copyright and industry ethics. In essence, merging advanced AI with core marketing ethics is the roadmap for the industry's future.”

This year, immersive brand journeys and multi-platform campaigns have become essential strategies for brands to tap into new markets and diverse audiences with innovative and unique offerings. Finalists for the 2023 Digiday Awards have also leaned on influencer marketing, brand collaborations and visual storytelling to foster deeper connections with their audiences. Praytell has been nominated for Best Use of Video for the "As Seen on EV" campaign with Electrify America.

ARGONAUT has been hired by Pernod Ricard USA as creative agency of record for Código 1530 Tequila in the U.S. market. Pernod Ricard USA took a majority stake investment in Código 1530 last year. ARGONAUT will collaborate with Código to develop the next phase of its brand story by working to drive awareness and differentiation in the agave category. “It was important to us to find a partner who could take the magic that already exists within the Código 1530 brand,” said Killian Lee, PRUSA brand director for Código. “ARGONAUT very obviously understood this and impressed us all with their strategic rigor and creative firepower from day one.”

Motive, a leading marketing and advertising agency and member of the Project Worldwide network, announced the hiring of industry veteran Matthew Boyer as Senior Vice President of Sports, Gaming and Entertainment. Boyer will lead the practice that includes strategy, campaign development, consulting, partner management, planning and activation. Motive works with a wide variety of clients including Pepsi, Mtn Dew, Gatorade, Ruffles, Los Angeles Clippers, INDYCAR, and Dick’s Sporting Goods.