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Clairol, a brand with roots in the 1950s, is pairing with a fictional band from the 1970s in a new Amazon Prime series, which is part of its strategy to revive the brand. Clairol is the latest brand to lean into the power of nostalgia to drive sales. The Wella Co. brand is launching a paid and organic digital and social campaign linked with “Daisy Jones & The Six.” It’s a partly documentary-style treatment that follows the lives and loves and explosive breakup of the fictional band. Communications agency Praytell and Publicis Groupe media shop Zenith are handling the effort.

The Drum asks marketers, including Laura Fell, head of graphic production for George P. Johnson, for substantive examples of how marketing is changing or has changed the world, particularly in relation to the environment.

Cricket Wireless is inviting people to destress at their desks with its first ever playable ad created in collaboration with ARGONAUT, featuring two members of Cricket’s crew of lovable characters.

Zara Kerwood, creative technology director, George P. Johnson UK: "From a creative technology perspective, these technologies are a springboard to creativity. All great experiences have an idea at the heart of them. We use these tools to unlock experiences. Those experiences can be richer, deeper, and better shared with groups of people. That’s what will lead to value in the experiential space."

A Brooklyn-based public relations firm recently began experimenting with a four-day workweek, and so far company officials say the switch has yielded positive results. Praytell employees, who last year started working Monday through Thursday with an on-call shift on Friday, have shown an outpouring of support and productivity since the switch, said Sanji Moore, company vice president of people and operations. “We’ve been super surprised about not only the employees’ response to it – which has been obviously very positive – but we haven’t seen any change in the quality of the work being done, our efficiency in meeting deadlines and clients have been very supportive of it as well,” Moore said during an interview on “Mornings On 1” Friday. Praytell's findings mirrors that of British companies who participated in a recent pilot four-day workweek program. A majority of the 61 businesses that were part of the pilot have chosen to implement the change permanently after reporting a slew of positive results, including increased revenue and employee satisfaction, according to the Associated Press.

A year ago, PRWeek reported on the agencies experimenting with a four-day workweek in the U.S. They included Praytell, which has offices in New York, Chicago and Los Angeles and is owned by independent agency network Project Worldwide. “We have removed ‘pilot’ from ‘four-day workweek,’” says Andy Pray, CEO and founder of Praytell. “We have adopted it as the way we work, to the point that we alert clients to it in the first 10 slides of new-business pitches.” The agency’s staff work Monday through Thursday, though a staffer may work the occasional Friday based on client need, and in addition there is no expectation that this work take place in an office. In fact, he says such a mandate makes little sense under a four-day workweek. He points to Praytell staff in New York, some of whom have commutes of an hour to and from the agency’s office in Chelsea. “If you cut off Friday, are you really going to ask them to donate eight hours of commuting time, because the reality is there is only so much time in a week,” asks Pray.

Amy Devlin, executive director of strategy of GPJ: "In my opinion, C2 Montréal always gets networking right. They remove the awkwardness and intimidation of networking by creating the conditions for meaningful interactions to happen. They do this by taking you out of the real world and into the unexpected. Past networking experiences at C2 have included a circle of chairs suspended from the ceiling or pairing people up to chat under an umbrella through a simulated, indoor forest complete with rain. It’s this level of thoughtful experience design that creates unique shared moments that become a memorable mark of your event experience."

“Collabing with well-known artists that resonate with three different generations and having them participate in a contest in Decentraland’s virtual venue, Triangle Studios, is the perfect recipe for pop-culture success! Doritos continues to create ads that stick to their brand values, allowing them to keep their fans engaged and retained.” —John Higgins, CEO, OS Studios

Smart speaker maker Sonos has consolidated its global PR business with Praytell, ending its nearly five-year relationship with Edelman, PRovoke Media has learned. Formally named Sonos’ global and North America PR agency of record, Praytell will handle all brand, product and corporate communications for the home sound systems company. Tech practice head Jennifer Velez will lead the work.