LATEST NEWS

Photo of Robert Vallee, Matt Statman, and Lionel Curt
September 18, 2024

Project Acquires Paris-Based Integrated Creative Agency MNSTR

Project has acquired its first international full service creative agency, MNSTR, marking a significant milestone in extending cross-Atlantic work for some of the world’s most significant culture-driving brands. MNSTR has crafted and executed innovative campaigns for prestigious clients such as Adidas, Netflix, Heineken, Deezer, Dior, Guerlain, Accor, Lacoste, and the Paris 2024 Olympics.

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Image is of LeBron James
December 13, 2022

Motive Wins Clio Sports Award for Campaign with Ruffles and LeBron James

Congratulations to Motive Agency for winning a Clio Sports Award for the "Own Your Ridges" campaign with Ruffles and LeBron James.

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The image shows Darkhorse co-founders Mike Hewitt and Liam Taylor
November 15, 2022

Darkhorse celebrates 10 years

Integrated creative agency Darkhorse is celebrating its 10th birthday. The agency, who have offices in Auckland and Sydney, are marking the milestone and reflecting on how they have evolved since their inception. Darkhorse joined Project Worldwide, a global network of 14 agencies with 42 locations across the globe, in 2017. “Joining Project Worldwide has enabled us to access new markets and harness the brain power of our sister agencies,” Hewitt said. “It is a family of exceptional people doing exceptional work, we’re looking forward to a bright future as we explore taking the Darkhorse approach to more markets. "With 10 years under our belt - we’re excited for what the next 10 will bring.”

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Image shows an electric vehicle
November 2, 2022

See Electrify America's $10 Million EV Education Campaign

As electric vehicles enter the mainstream, Volkswagen subsidiary Electrify America is pouring more than $10 million into a campaign that seeks to bring in new EV buyers. “As Seen on EV,” released today, hypes up electrification by playing on TV show tropes ranging from Western to reality, where a contestant lists the qualities of a car as if it was a true love. Execs framed Electrify America’s campaign, created by the brand’s agency of record Praytell, as “brand neutral,” including keeping a distance from its owner VW’s brands.

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Image showcases the fast food restaurants that took part in Battle of the Brands
October 24, 2022

The Best of Experiential 2022

Best Livestream Tourney: DoorDash, Battle of the Brands Sept. 24-25, Twitch OS Studios, Wavemaker, Edelman. This year, Twitch streamers tuned in to a two-day melee Battle of the Brands, hosted by esports broadcaster Chris Puckett, where 10 of their favorite players took up arms in defense of a variety of national QSR chains. Playing on the MultiVersus battleground, the participating brands (including Dunkin’, KFC, Taco Bell and Wendy’s) duked it out in round-robin and then double-elimination tournaments. More than 25,000 Twitch streamers tuned in to see the last round, where Chili’s got business done. “Everyone gets super loyal and passionate toward restaurant brands, and it's a hoot to watch the rivalry—like KFC swearing it's better than McDonald's,” said John Higgins, CEO and chief creative officer of the gaming agency OS Studios. “Battle of the Brands was the first to address this culture as an actual fan base while using the incredibly interactive Twitch platform.”

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Article showcases a Gulfstream airplane
October 11, 2022

George P. Johnson Wins a 2022 Muse Creative Award for Work with Gulfstream

GPJ has been working on high-profile launch events with Gulfstream for years. In 2021, when Gulfstream had not one – but two – new aircraft to launch, they looked to past successes and once again selected GPJ to help bring their evolving innovation story to life. They were confident that GPJ would quickly onboard and partner to create an industry-leading customer launch event. Not one for following standard industry trends, Gulfstream asked GPJ for a bold and creative solution – a hybrid solution – for this launch event, which would increase the reach of the event beyond the physical location at their Savannah, Georgia world HQ to a global audience. Working closely with the Gulfstream marketing team, broadcast partner NOMOBO, and sister agency Spinifex Group, GPJ designed, built, directed and broadcast Gulfstream’s worldwide show reveal of the all-new Gulfstream G400 and Gulfstream G800 aircraft LIVE to both in person and virtual audiences.

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Image shows the event's sports national park-themed decor
October 5, 2022

Dreamforce 2022: Salesforce Went All Out to Celebrate the Event's 20th Anniversary

Dreamforce, the largest annual consumer-facing event from tech giant Salesforce, returned to San Francisco this year and celebrated 20 years of the event. With a reported in-person attendance of 40,000 (attendees are playfully known as "Trailblazers"), it was the largest trade event in the city since the onset of the pandemic. Dreamforce 2022—held Sept. 20-22 at the Moscone Center and produced by experiential marketing and design company George P. Johnson—spanned more than 1,000 sessions and 60 keynotes, including high-profile speakers like Bono, Jane Goodall, Matthew McConaughey, and Jennifer Hudson.

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Praytell workers gather at their Brooklyn, New York, offices. The company adopted a four-day workweek to combat burnout.
September 28, 2022

Four-day workweek: Why more companies are taking the plunge

In 2020, Praytell suddenly did not feel like the best place to work (even though the New York public relations firm had just won a seventh Best Place to Work prize). When the pandemic hit, burnout was high, and employees began to leave. To deal with burnout, something had to give. While the four-day workweek had been on founder Andy Pray's radar for some time, it never seemed viable for a firm in the service industry. Now, it looked like low-hanging fruit. Seven months in, 98% of Praytell employees reported wanting to see the four-day week become permanent. And 90% strongly agreed that teams operate as “efficiently and respectfully” as before while still meeting deadlines.

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Image shows an influencer, photo credit iStock
September 21, 2022

How the Social Media Landscape is Shifting For Brands and Creators

The first wave of social media platforms—MySpace, Facebook, Reddit, Twitter, Tumblr, Pinterest, Instagram, Snapchat—created the landscape we all now live, work, communicate and play in. But more and more platforms have been popping up in recent years, outpacing their more established competitors in relevance and challenging the nature of how we experience social media. Another platform quickly gaining speed is Whatnot, the community marketplace app geared toward fans and collectors. “I think the rise of Whatnot is a great example of how culture is reciprocal—Whatnot is basically eBay livestreamed,” said John Higgins, CEO and chief creative officer at OS Studios. He explains that apps like Whatnot were created for mainstream culture to gain access into niche culture—rather than platforms that simply allow niche culture to connect, like YouTube and Twitch. “To that end, I think we are going to see how social media starts to trend into other realms, like the metaverse,” Higgins said. “In a few years, it will be normal to metaphysically explore someone’s timeline via headset or smart device.”

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Image showcases the Future if Female Awards judging panel
September 14, 2022

Meet the Future is Female Judges for AWNewYork 2022

Advertising Week and Warner Bros. Discovery are thrilled to reveal the women of this year’s Future is Female Awards judging panel. Our 23 hand-picked judges come from a colorful scape of experience and backgrounds and represent the core values of the Future is Female Program. The panel includes Sharon Napier, Executive Chair & Founder, Partners + Napier.

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