With the ear of C-level executives of the top companies in the country, Charlie is at the pulse of retail and the shopper marketing industry. He has over 15 years of experience being a retail innovation kickstarter. Before launching Shoptology in May 2013, Charlie held top leadership roles at Saatchi & Saatchi X that included serving as CEO, North America since 2008. In his long-standing partnerships with the globe’s largest brands such as Procter & Gamble, Diageo, Wendy’s, Pepsico, 7-Eleven and Walmart, Charlie has helped drive strategic insights, creative innovations, digital capability development, and results. Where Charlie goes, success is bound to follow.