When Matt Statman started Motive 20 years ago, his goal wasn’t to become just another ad agency. He didn’t see the wisdom in building something that would add marginal value to a flawed system of ad creation. He set out to build a haven where people like him would want to hang out. A place where renegade minds could explore the most cutting-edge iterations of creativity and express them in every conceivable manner. Statman has cultivated a vision that has attracted the most audacious doers, makers, and thinkers to Motive and their ideas have come to life in an egoless, soulful environment. Today, Motive has become a creative collective that is in a constant state of evolution and reinvention. Clients and creatives are collaborating, co-creating, and curating ideas that fit seamlessly into culture and drive outsized results for brands who want to breakthrough. Motive calls this “cultural epoxy” as its ideas live seamlessly in the center of culture and connect those who are passionate participants in that culture.
The success of Statman’s vision has led to tremendous and consistent growth for Motive across North America, with offices in Denver, its original home, New York, Los Angeles, Chicago, and Toronto. Leading-edge marketers such as PepsiCo, Frito-Lay, Constellation, Danone, Burger King, and Ram Trucks have relied on and continue to look to Motive to help them achieve cultural resonance and forge durable connections with consumers.