LATEST NEWS
Experience Marketing Agency George P. Johnson Strengthens Global Alignment with Strategic Leadership Appointments
George P. Johnson (GPJ), the world’s leading strategic experience marketing agency and a member of Project, A Creative Alliance for the Ambitious™, announces a series of key leadership appointments across the EMEA region and globally. Oliver Ehmke will assume the role of Managing Director, Middle East and Africa, based in Dubai, Jonathan McCallum moves into the position of Managing Director, Europe and Jens Arnegger has been appointed Country Manager, Germany.
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AMD Reimagines Tech Keynote at CES 2026 With an AI-Powered, Immersive Experience
To meet the scale and significance of this moment, AMD entrusted two of the industry’s most respected experiential and production powerhouses: George P. Johnson (GPJ) and Spinifex Group—tasking them with reimagining what a tech keynote can be on the industry’s biggest stage.
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US Soccer kicks off partnership with Praytell ahead of FIFA World Cup
The U.S. Soccer Federation has kicked off a new partnership with Praytell. The agency is serving as the sole PR agency partner of the official governing body of soccer in the U.S. leading up to the 2026 FIFA World Cup. Praytell is supporting U.S. Soccer around the Men’s National Team’s send off matches ahead of the tournament which will take place across 11 U.S. cities from June 11 – July 19, 2026.
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Burger King names Praytell US PR AOR
Burger King has named Praytell as its U.S. public relations agency of record. The partnership began in November. It followed a competitive, multi-phased agency review to identify a communications partner with the “strategic rigor, cultural fluency and integrated thinking” needed to support the brand’s next phase of growth.
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Motive Agency Welcomes Former BMF Exec
Motive has appointed Ed Starr as its new SVP of Market and Business Development, where he will focus on the agency’s growth strategy, diversification efforts, and expansion into new categories. Most recently, Ed served as the Managing Partner of integrated creative marketing agency BMF.
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George P. Johnson Names Ken Madden Global Chief Technology & Innovation Officer
George P. Johnson (GPJ), the world’s leading experience marketing agency, today announced that Ken Madden has been promoted to Global Chief Technology & Innovation Officer.
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Praytell Promotes Katelyn Driscoll To President
Praytell has promoted Katelyn Driscoll to president. Driscoll, who joined Praytell in 2018, will oversee Praytell’s client portfolio, growth strategy and talent development. She is filling the role after Beth Cleveland was promoted to CEO.
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