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AI-Driven Keynotes: Four Tips from AMD’s Cutting-Edge Production at CES
Brands across every industry and discipline are laser-focused on harnessing AI, but as one of the world’s biggest chipmakers, AMD has some serious skin in the game. To help deliver its ambitious vision on one of tech’s biggest stages, CES, AMD partnered with two of the industry’s most respected experiential and production powerhouses: George P. Johnson (GPJ) and Spinifex Group.
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Wild By G7 Debuts, Focuses On Experience-Driven Travel
Experiential agency G7 Entertainment Marketing, which counts White Claw and Subaru as clients, has just launched Wild by G7. The new agency caters to travel and tourism brands, focusing on experience-driven travel rather than traditional ads to motivate bookings. Key launch clients include Jackson Hole Mountain Resort in Jackson, Wyoming; Grand Targhee Resort in Alta, Wyoming; and Canyons Village Management Association in Park City, Utah.
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GPJ Named to Skift's M&I 15 List
The inaugural Skift Meetings M&I 15 is the definitive list of the 15 most powerful and influential U.S. companies managing corporate meetings and incentive travel programs. In 2025, GPJ delivered over 5,000 meetings and events, booked nearly half a million room nights, with about 25% of its activity outside the U.S.
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Ad creatives share the Super Bowl LX spots they wish they worked on
For Campaign’s Question of the Week (QotW) series, those in the advertising and marketing industry were asked to talk about this year’s Big Game spots they wished they worked on with the brand. Hannah Schalles, associate creative director at Wondersauce said, “I’ll admit, it takes a lot for an ad to truly stick with me. Uber Eats is one of the few brands that consistently delivers (no pun intended), using celebrity cameos and absurd, culture-forward storytelling to create spots that are genuinely entertaining while still landing a crystal-clear message. They’ve mastered the balance of humor, memorability and brand integration. If I could have worked on any Super Bowl spot in recent years, it would be one of theirs, because in my book, funny always wins.”
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MNSTR Launches in the UK
Creative agency MNSTR has launched its London office, marking a significant acceleration of the agency’s international expansion and its second international location. The move establishes MNSTR's immediate presence in the UK market, supported by Project Worldwide's scale, capabilities, and network. Based within Project Worldwide’s EMEA hub in London, the new operation reflects MNSTR’s ambition to rapidly position itself as a key player in the UK’s creative and experiential landscape.
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92 creatives to watch in 2026
ARGO Creative Directors David Roth and Ronnie Allman have been named to Ad Age's Creatives to Watch for 2026.
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AMD Reimagines Tech Keynote at CES 2026 With an AI-Powered, Immersive Experience
To meet the scale and significance of this moment, AMD entrusted two of the industry’s most respected experiential and production powerhouses: George P. Johnson (GPJ) and Spinifex Group—tasking them with reimagining what a tech keynote can be on the industry’s biggest stage.
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