LATEST NEWS
Project Worldwide Announces Strategic Leadership Realignment to Fuel Next Phase of Agency Growth
Project Worldwide has announced a comprehensive evolution of its corporate leadership structure. Edward Scott has been elevated to Project Worldwide President, Matt Statman has been named Global Chief Creative Officer and John Higgins takes on a Hybrid Chief Growth Officer role while remaining CEO of OS Studios.
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Ben Taylor on the Evolving Role of Experiential Across APAC
Experiential marketing has moved well beyond the days of what the CEO of Project Worldwide APAC Ben Taylor calls “menus and venues” briefs. Across APAC, brands are increasingly treating experiential as part of broader marketing strategy, with greater emphasis on audience insight, measurable business outcomes, and how physical events can extend far beyond the people in the room.
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Praytell's Naria Frazer Named an ADCOLOR 2026 Leader
ADCOLOR, the premier organization dedicated to championing community and inclusion in the creative industries, has announced the selected cohorts for the 2026 ADCOLOR LEADERS program, which includes Praytell's Naria Frazer who is an SVP, People Experience & Belonging.
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GPJ announces strategic leadership appointments
George P. Johnson (GPJ) has announced the strategic promotions of Robin Kleban to account management practice lead and Matt McGinn to integrated production practice lead. In their expanded roles, Kleban and McGinn will spearhead client success strategy and streamline global delivery across GPJ’s North American clients.
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Checkers & Rally’s and Yung Gravy take the ‘Fryway to the Flava Zone’
Checkers & Rally’s is marking its 40th anniversary by sending Yung Gravy down the “Fryway to the Flava Zone.” A new campaign from Partners+Napier sees Yung Gravy rework Kenny Loggins’ 1986 track “Danger Zone”—famous from “Top Gun”—as a soundtrack for the fast-food chain’s retro-styled Flavaverse.
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GPJ Announces Leadership Promotions to Accelerate US and Global Growth
GPJ has announced two key leadership promotions designed to support the agency’s continued growth, strengthen its connected global operating model and deliver even greater value to clients around the world. Effective immediately, Brian Neville has been named Global Chief Operating Officer, and Paolo Zeppa has been named President, GPJ Americas.
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Project Worldwide Consolidates AI & Digital Transformation Practice Under Wondersauce
Project Worldwide today announced the consolidation of its unified global AI and digital transformation practice under agency partner Wondersauce. The expanded practice helps organizations modernize their digital foundation to accelerate growth and improve efficiency. Wondersauce now serves as Project's business transformation partner, bringing together strategy, design, engineering, data, and AI in a single offering.
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