LATEST NEWS
Project Worldwide Announces Strategic Leadership Realignment to Fuel Next Phase of Agency Growth
Project Worldwide has announced a comprehensive evolution of its corporate leadership structure. Edward Scott has been elevated to Project Worldwide President, Matt Statman has been named Global Chief Creative Officer and John Higgins takes on a Hybrid Chief Growth Officer role while remaining CEO of OS Studios.
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“You Don’t Need to Have All the Answers. You Just Need to Be Willing to Learn” with Fiona Bruder
Fiona Bruder is global CEO of George P. Johnson (GPJ), the world's leading strategic experience marketing agency. Grounded in purpose-driven leadership, Fiona blends strategy, decision science, and creative innovation to build human-centred experiences that drive measurable business growth. Fiona sat down with LBB to look back on over 25 years in the industry, the women who have inspired and shaped her along the way, as well as her work with Girls Inc. Westchester.
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The One Thing Agency Chiefs Want to Change Over the Next 12 Months
AI is squeezing fees, marketing budgets are unpredictable, and clients’ expectations are shifting. But agencies have been here before, and they’re adapting fast. At Brandweek Atlanta, ADWEEK brought together four agency executives to compare notes including Partners + Napier's Sharon Napier.
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GPJ Launches Experience Intelligence System™ (EIS) to Transform Event Measurement
World-leading experiential agency George P. Johnson (GPJ) announced the launch of its Experience Intelligence System™ (EIS), a proprietary measurement methodology designed to transform disconnected event metrics into actionable strategic intelligence for global brands. Following two years of extensive testing across thousands of global events, GPJ is rolling out EIS to its full client portfolio.
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Ben Taylor on the Evolving Role of Experiential Across APAC
Experiential marketing has moved well beyond the days of what the CEO of Project Worldwide APAC Ben Taylor calls “menus and venues” briefs. Across APAC, brands are increasingly treating experiential as part of broader marketing strategy, with greater emphasis on audience insight, measurable business outcomes, and how physical events can extend far beyond the people in the room.
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Praytell's Naria Frazer Named an ADCOLOR 2026 Leader
ADCOLOR, the premier organization dedicated to championing community and inclusion in the creative industries, has announced the selected cohorts for the 2026 ADCOLOR LEADERS program, which includes Praytell's Naria Frazer who is an SVP, People Experience & Belonging.
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GPJ announces strategic leadership appointments
George P. Johnson (GPJ) has announced the strategic promotions of Robin Kleban to account management practice lead and Matt McGinn to integrated production practice lead. In their expanded roles, Kleban and McGinn will spearhead client success strategy and streamline global delivery across GPJ’s North American clients.
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